Chat Online Focus Groups
Chat based online focus groups, similar to instant messaging, is where the moderator invites you to log into a secure online chat room, and you express your views by typing your thoughts and opinions into a chat message box. You participate in an online group environment the same way you might take a seat in a meeting room in a face to face style focus group. The difference is that you can participate in the comfort of your home. All you need is a computer, an ADSL internet connection and you are ready to go.
Moderators show you a variety of multi-media during the paid chat-based online focus group, including videos, websites, slide shows, screenshots, a group whiteboard and more. You may even get the opportunity to “mark up” some cool images, which means you get to draw all over it!
Moderators like instant message focus groups as it gives every participant an equal voice, and unlike in-person focus groups, the person with the loudest voice doesn’t stop you from expressing your valued opinion – everyone gets equal say.
Don’t worry about your typing speed either. As long as you can read the messages, use Facebook and type your thoughts with one the speed of finger, you will be able to participate.
Paid chat-based online focus groups take between 60 and 90 minutes to complete. When you receive an invite, we give you the day and time that the chat-based online focus group is conducted.